20 years of applied AI research, now purpose-built for Australia's most complex supply chains, store operations, and workforce challenges. From Woolworths to Harvey Norman — we solve what generic AI can't.
Built for Australia's leading retail & wholesale enterprises
Core Solutions
Each solution is purpose-engineered for Australian market conditions — from outback logistics distances to multicultural workforces and extreme weather-driven demand swings.
AI agents autonomously monitor inventory across every store location in Australia — from Perth to Cairns. Integrating real-time climate data, social media trend signals, and regional event calendars, our demand engine predicts stockouts and overstock situations before they happen. Autonomous agents re-route shipments, balance inter-store stock, and draft purchase orders without human intervention — reducing markdowns and opportunity loss simultaneously.
Key tech: LLM-based agentic orchestration, time-series forecasting, real-time data fusion, edge IoT sensors.
Our edge AI platform turns existing in-store cameras into a real-time intelligence network. At self-checkouts, produce is identified instantly from any angle — even inside plastic bags — eliminating manual look-ups and reducing queue times by up to 40%. Simultaneously, the system detects suspicious behaviour patterns (sweet-hearting, skip-scan, bulk-removal of high-value items) and pushes instant, discreet alerts to floor staff devices — without creating confrontation or impacting customer experience.
Key tech: Edge AI inference, computer vision, object detection, real-time alerting pipeline.
Powered by RAG (Retrieval-Augmented Generation), our AI Advisor ingests every product manual, spec sheet, compatibility matrix, and pharmaceutical interaction database your business holds — and turns it into instant, accurate guidance. For electronics staff, the system answers complex compatibility questions in seconds. For pharmacy environments, it offers safe, pharmacist-supervised supplement and wellness recommendations personalised by customer needs. Staff access via earpiece, smartwatch, or tablet; customers via kiosk or app.
Key tech: RAG, vector search, knowledge graph, enterprise LLM fine-tuning.
Australia's major retailers employ tens of thousands of casual and part-time workers — many from culturally and linguistically diverse backgrounds. Our multilingual HR AI agent handles leave balance queries, shift-swap requests, contract interpretation, and award interpretation in plain language — in English, Mandarin, Vietnamese, Hindi, and more. Integrated with SAP and Microsoft Fabric, it doesn't just answer — it acts, drafting applications and completing workflows end-to-end. Meanwhile, AI-powered VoC (Voice of Customer) analysis turns tens of thousands of weekly feedback items into a concise "Top 3 Actions This Week" brief delivered directly to store managers every Monday morning.
Key tech: Agentic LLM, SAP/ERP integration, multilingual NLP, semantic clustering.
Logistics & Warehouse AI
Australian retailers lose an estimated A$2.4B annually to last-mile inefficiency — failed deliveries, idle drivers, and over-promised ETAs. Our AI Predictive Delivery Advisor turns your existing fleet and warehouse into a precision fulfilment network.
Pricing is tailored to your fleet size, delivery volume, and integration requirements.
Request a Delivery AI Demo ↗Pricing & Engagement
From PoC to enterprise-wide deployment — we structure every engagement around your organisation's size, risk appetite, and outcomes, not our preferred billing model.
Ideal for single-site pilots, one AI solution in scope, with a clear business case validation target.
Multi-site rollout of one to two solutions with deeper integration, custom model training, and ongoing optimisation.
Full-suite deployment across multiple business units, custom model development, and white-label options available.
For ongoing access to our platform — ideal for in-store advisor, HR bot, or analytics modules — we offer per-user monthly subscriptions with no lock-in annual commitment required after the first 3 months.
PoC Programme
Our SmallStart PoC is designed to eliminate procurement risk. In 90 days, you'll have live AI running in your environment — with real data, real outcomes, and a clear go/no-go decision point before committing to a full deployment.
About Us
Roocentric AI Factory Pty Ltd. was founded in Sydney after two decades of applied AI research that began at the University of California AI Research Lab. A core team of five researchers turned their academic breakthroughs into commercially viable solutions — and haven't stopped since.
Today, we operate as a Sydney-based venture with fewer than 30 specialist AI engineers who work exclusively in the retail and wholesale sector. We partner with leading Australian universities and research institutions to ensure our models reflect the latest in academic AI progress — applied to the practical realities of Australian commerce.
We believe generic AI produces generic outcomes. The only way to create lasting competitive advantage for Australian retailers is to build AI that deeply understands your industry, your workforce, your geography, and your customers.
Originally formed as a 5-person AI research group at the University of California. 20+ years of continuous research commercialisation across supply chain, computer vision, and natural language systems.
📍 Sydney HQ
WeWork, Level 13, 333 George Street
Sydney, NSW 2000, Australia
Get in Touch
Whether you're exploring a specific use case, evaluating vendors, or ready to kick off a PoC — we'd love to hear from you. Our team responds to every enquiry within one business day.